Edibles and Pre-Rolls
Gross Revenue: $11,300,000
Skillyfully Managed Hemp Based Supplements Company w/Loyal Clientele
Seller is the largest, direct to consumer, direct mail CBD company in the US. It specializes in formulating, marketing and selling CBD nutritional supplements and nutraceutical products, derived from the hemp plant. With a 2021 run rate of $8.5 million in gross sales, over 250,000 unique customers and over 500,000 orders, it stands apart from the competition. The product portfolio includes tinctures, capsules, soft gels, topical products and gummy products. Seller’s product base focuses on non-THC hemp products such as CBD, CBG and CBN and not Delta 8. All products are sold via direct-mail, call centers and print advertising. Using disciplined customer acquisition practices and comprehensive product formulation testing methodologies, which have driven strong, high average repeat order sales, the Company has become one of the largest CBD companies in the US. NDA and POF required.
All aspects of production and fulfillment are outsourced to specialty third parties, with the management team heavily involved in supervising the day to day performance of these functions.
Seller’s product base focuses on non-THC hemp products such as CBD, CBG and CBN and not Delta 8. An early CBD market entrant, and the first to do direct mail sales for CBD, Seller innovated new products and marketing techniques to drive growth and retention of customers. Seller is the largest direct mail CBD company, with high average order volume, using proven strategies acquired from years of experience in the dietary supplement space that are unique in the CBD industry. Additional growth is expected to follow by applying these techniques, adding other cannabinoid products, expanding geographic reach and enhancing marketing channels. Seller provides its customers with one of the few or only consumer focused CBD and Hemp product catalogues in the US; which has proven extremely popular with its customers.
There is significant upside potential for a buyer with an online presence, to grow revenues by implementing internet marketing and sales strategies. The market for CBD products is expected to continue rapid growth to over $20 billion in the US by 2024, including uses in cosmetics, health products, food and beverage, pet products, skin care and pharmaceuticals. It also is expected that CBD products will be more broadly sold at pharmacies, fitness chains, yoga chains, mass retailers, cosmetic retailers and convenience stores in the future. Seller is well positioned to market its products to such direct retailers, given its established expertise in producing and marketing large volumes of quality, branded products that appeal to the consumer.
Seller available to provide support and training, for a transition period or longer.
An experienced Buyer is needed to take the company to the next level of growth.
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